I’m a senior product designer focused on user growth in small organizations, owning work end-to-end—from strategy and experimentation to analytics and iteration.
I’ve done this through long-term ownership inside a single mission-driven newsroom, building and evolving growth systems across multiple business phases.
Untangling conflicting analytics across newsroom systems
As the sole designer, I designed the email wall interface, configured analytics tracking, and analyzed performance data to drive optimizations that resulted in 30% list growth.
